Pacaso Luxury Second Home Marketplace Commands More Than 10% Resale Gains - Sep 12, 2023
Pacaso Luxury Second Home Marketplace Commands More Than 10% Resale Gains

Streamlined co-ownership experience unlocks opportunities for owners, buyers and sellers

  • Western destinations such as Telluride, Colo., Napa, and Sonoma, Calif., experience more than 23% resale price increase from June 2021 through August 2023
  • Hilton Head, S.C. resale saw greatest resale gains in company history with a 43.1% gain in less than two years
  • 75% of the reselling Pacaso owners express a strong interest in co-owning a Pacaso home again in the future

SAN FRANCISCO, Sept. 12, 2023 /PRNewswire/ -- Pacaso, the leading technology-enabled real estate marketplace that helps people buy and co-own a luxury second home, today released its 2023 marketplace resale report. Pacaso homes have historical resale gains from the time of the ownership interest purchase to the time of reselling of more than 10%. In Pacaso's ten most prominent resale markets – from Hilton Head, S.C. to Lake Tahoe Calif. – these luxury properties yield impressive returns. The industry leader in co-ownership operates in 40 destination communities worldwide, boasting a community of more than 1,500 happy owners and an impressive cumulative revenue of more than $1 billion from Pacaso home real estate in their extensive portfolio.

In Pacaso's marketplace, the co-ownership leader experiences an impressive average historical resale gain exceeding 10%. Hilton Head, S.C., leads at a staggering 43.1% resale gains, followed closely by Telluride, Colo., with 25.7%. Napa and Sonoma, Calif., continue the trend with an impressive resale of 23.1% share price increase. Further west, Pacaso's communities in Palm Springs, Calif., Park City, Utah, and Malibu, Calif., each achieve robust historical price increases of more than 17%. Fort Lauderdale, Fla., also stands out with 16.3%. These figures highlight the marketplace's remarkable success, especially in Western second home markets.

"The markets within our vibrant marketplace are frequently characterized by listing prices that may be out of reach to many aspiring second home owners," said Pacaso CEO and Co-Founder Austin Allison. "Our co-ownership model not only reduces the entry threshold for buyers to access these coveted destinations but with Pacaso, it's easy to get in, a breeze to own, and easy to get out. All parts of the process are streamlined. Buyers have confidence that, if life changes, they can sell their Pacaso with ease, and historical data shows it's not just a sale—it's a gain! A win all around."

Pacaso facilitates a seamless resale process offering owners flexibility and simplicity. Owners can sell their ownership interest at any time, with the option to set their desired price based on a comparative market analysis provided by a dedicated Pacaso resale expert. Pacaso taps into an existing pipeline of buyers and comprehensively markets the home on the Pacaso marketplace and third-party websites. With a growing demand for the unique co-ownership model, many Pacaso homes have an extensive waitlist of eager potential buyers. Dedicated resale experts provide regular sales updates, ensure a swift closing process, streamlining the resale journey.

"A remarkable three of the four reselling Pacaso owners express a strong interest in co-owning a Pacaso home again in the future reaffirming our belief that co-ownership not only offers financial benefits but also provides for an enjoyable ownership experience and brings the family together," continued Austin Allison. "The primary driver for Pacaso resales is the realization that some homeowners aren't utilizing the property as frequently as anticipated. Our model empowers owners to tailor their ownership to their lifestyles, making Pacaso an appealing choice for those looking to align their ownership with their actual usage."

For added flexibility, Pacaso owners also have the option of Home Transfer Benefit™ which allows owners to switch their ownership to a different Pacaso home within their first year of ownership, without hassle.

About Pacaso
Pacaso® is a technology-enabled marketplace that modernizes real estate co-ownership to make second homes possible and enjoyable for more people. Pacaso curates luxury listings with premium amenities and high-end contemporary interior design, offers ⅛ to ½ ownership with integrated financing, and, after purchase, professionally manages the home and supports seamless resale. Co-founded by Austin Allison and Spencer Rascoff in 2020, Pacaso operates in 40 top second home destinations around the world. Pacaso has been certified as a Great Place to Work and is recognized as one of Glassdoor's 2022 Best Places to Work.

Learn more about Pacaso and view listings at and connect with @PacasoHomes on Instagram and Twitter.


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